Conversion Funnel for a Real Estate Platform

The goal of this conversion funnel was to optimize an existing flow that wasn’t performing by testing something significantly different in a search campaign.

The beginning of the conversion funnel for




Flipt sought to use real-estate data to empower home sellers and connect them with the right real estate agent. Despite providing significant value at no cost, Flipt struggled to get users through their bulky form experiences.


Get the most users to complete the form experience as possible


To achieve Flipt’s goal, I broke their forms into logical chunks, never exceeding more than two input fields per section. I built the flow with basic HTML, SCSS, and Javascript after a brief wireframing process.


The client implemented the solution and continues to iterate off of the core design.

Tools: Balsamiq, Sketch, HTML/CSS/Javascript